Clients

104 Spring St, Alexandria, TN, 37012, U.S
Tel: (615) 5291077, Mobile: (615) 2105350,
WebMaster: Mark Woodward

My work is divided between corporate for profit, and cause related non-profit work. Many of the principles are the same, though execution and priority can be very different.

Below I will briefly outline a couple of current projects. While the business or model may be different than yours, try to envision how your company might benefit from the same tools.

Cracker Barrel Old Country Store

The company operates over five hundred restaurant/gift shops throughout the U.S.. As the company grew, it became more difficult for the founder to stay in touch with the hourly employees. He knew that this is where the rubber meets the road, and wanted a way to be able to get direct unfiltered opinions and observations from the hourly employees.

EcoTone was contracted to build a site to make this possible, and Barreltalk was born. From a test group of fifteen members in 2001, it has grown to over 15,000 members, and become a valuable tool allowing for previously impossible interactions between the home office and the field.

Sanako Corporation

Sanako is in the business of language learning software and hardware. Located in Helsinki, their clients literally span the globe. In 2003, a major product consolidation and re branding effort was undertaken.

The CEO of the company contracted EcoTone to build and manage discussion forums for the dealers and end users to be able to discuss the changes, and share experiences. Today, almost a thousand language labs, dealers and distributors span time zones to add value to the Sanako product line.